Are you looking for the top 10 social media marketing tools in 2024? Then look no further than this blog, which includes 10 social media marketing tools.
In today’s fastest-growing digital age, social media marketing has become an important aspect of digital marketing for all brands and businesses. It is the easiest way to reach audiences of all age groups irrespective of their location or time.
That’s why it is necessary to know these top 10 social media marketing tools whether you are a digital marketer, business owner, bigger company, or an influencer.
Contents
Choosing the best social media marketing tool is important for any business or company’s success.
Before choosing the right tool, you need to analyze the business objective whether it is lead generation, conversions, sales, or just for brand awareness. Also, understand your target audience and which social media platform they use the most. You need to do detailed research on all these factors before choosing the right tools.
Now let’s see the features required for choosing these tools. Always choose tools that provide detailed analytics to measure performance, which helps to schedule your posts when you are working with multiple accounts, track the ROI, and identify the areas for improvement.
Make sure these tools are user–friendly even for those without technical knowledge support collaboration for team assignments and streamline the workflow. Try to use tools that opt for monthly subscriptions, usage-based fees, or free trials.
Here we have listed down some of the best social media marketing tools in 2024 for your reference
1. Buffer
Buffer is too popular among digital marketers and social media managers due to their simplicity and user-friendliness. It helps you to plan, schedule, and publish across different social media platforms.
Features:
- Scheduling – It allows you to schedule your posts across various platforms like Facebook, Instagram, Linkedin, and twitter.
- Analytics – It tracks the performance of your posts, which in return helps you to modify your strategy based on results
- Collaboration – It helps to collaborate team members to manage the posts
Benefits:
Buffer simplifies social media management which in turn saves time and ensures that your content reaches the target audience at the right time.
2. Canva
Canva is another popular social media marketing tool that has been used by 175 million users. Whether you’re a beginner or a professional, Canva supports all kinds of users with immense creative ideas.
Features:
- Canva provides a huge library of creative templates that can be customized for social media posts or videos.
- User-friendly interface helps even beginners to use the designs with drag and drop options.
- It helps with a brand kit where you can upload your brand logo, and color and maintain your brand image.
Benefits:
Canva helps all content creators and social media marketers to create visually appealing content without the need for a professional designer.
3. InShot
InShot is a mobile video editing tool that helps both beginners and experienced content creators. It’s particularly famous for creating social media videos, offering a vast range of features to edit your footage and make it stand out.
Features:
- Video Editing: Video editing is made easy which includes trimming, splitting, and merging clips.
- Filters & Effects: Can customize your videos with a variety of filters, effects, and transitions.
- Text & Stickers: Add text, stickers, and music to your videos to make them more engaging.
- Inshot helps in creating reels with existing templates
Benefits:
InShot is a perfect video editing tool for social media marketing to create videos on the go.
4. HubSpot
HubSpot is a popular social media marketing tool that helps businesses increase visitors, and leads, and improve sales. It integrates multiple marketing tools into one platform, allowing users to manage campaigns, track leads, and automate workflows with ease.
Features:
- CRM Integration: HubSpot provides a full CRM platform, which makes it easier to track customers.
- Marketing Automation: You can automate email marketing, social media posts, and lead nurturing campaigns.
- Analytics & Reporting: You can get insights into your marketing efforts by customizing the dashboards.
Benefits:
HubSpot is an all-in-one platform to manage the marketing processes to execute effective campaigns.
5. Zoho Social
Zoho Social is a comprehensive social media management tool that helps businesses grow online. It allows users to schedule posts, track social conversations, and analyze performance across all social networks.
Features:
- Social Media Management: You can schedule posts, and engagement, and track social media performance across multiple platforms.
- Custom Reporting: It helps to generate reports to analyze your social media efforts.
- Collaboration: It is easy to work with your team members on content creation and approval.
Benefits:
Zoho Social is perfect for marketing professionals who are looking for a comprehensive social media management tool with strong collaborating features.
6. Google Analytics
Google Analytics is a free analytics tool that provides insights into social media marketing apart from the website. It helps to understand your audience, which in turn helps to measure your marketing efforts and optimize your online presence.
Features:
- Traffic Insights: You can understand from where your website traffic is coming and how the users interact with your website
- Conversion Tracking: You can track the performance of the marketing campaigns by setting up goals and conversion paths.
- Custom Reports: Customized reports can be generated based on the metrics that are important to your business or company.
Benefits:
Google Analytics provides in-depth data that is necessary to make informed marketing decisions and optimize your online presence.
7. Manychat
Manychat is a social media marketing tool that helps businesses automate messaging on platforms like Messenger and Instagram. It’s an excellent tool to engage with your audience in real-time, for customer support, and driving sales through automated messages
Features:
- Chatbot Creation: You can easily create chatbots for social media platforms like Facebook and Instagram to automate customer communications.
- Marketing Automation: It helps to deliver automated messages, promotions, and immediate
- Integrate with CRM systems to ensure customer data collection.
Benefits:
Manychat helps you to engage with your customers in real-time, improving customer service and increasing lead generation.
8. Social Pilot
Social Pilot is a cost-effective social media management tool custom-made for businesses, agencies, and digital marketing professionals who need to manage many accounts. It provides many features to schedule posts, analyze performance, and manage different client accounts seamlessly.
Features:
- Scheduling: You can plan and schedule social media posts across various platforms.
- Client Management: Manage multiple clients from a single dashboard.
- Analytics & Reporting: Analyse and track the performance of your marketing campaigns with accurate reports.
Benefits:
Social Pilot is an affordable social media marketing tool for marketing agencies and businesses to manage multiple accounts.
9. Hootsuite
Hootsuite is the most popular social media management platform which offers a wide range of tools to help businesses to manage their social media presence.
You can schedule posts, monitor social engagement, and many more. It is designed to make social media management more efficient and effective.
Features:
- Social Media Dashboard: You can manage all your social media accounts from this dashboard.
- Schedule & Post: Schedule posts in advance and Hootsuite will take care of the rest.
- Tracking & Reporting: Track your social media performance and generate detailed reports.
Benefits:
Hootsuite is an efficient and effective social media management tool that offers the best features to schedule, monitor, and analyze all your social media efforts.
10. Linktree
Linktree is a simple social media marketing tool that helps to create a customized landing page that has multiple links. It is useful for social media platforms like Instagram, which limits you to just one bio link. With the help of Linktree, you can direct all your followers to important content and offers in one place.
Features:
- You can create a single link that can direct users to a landing page with multiple links to your content.
- Track how many clicks each of these links receive, to provide insights into user behavior.
- Integrate with tools like Mailchimp, Shopify, and others for effective functionality.
Benefits:
Link tree is a perfect social media tool if you want to optimize your bio links on social media, which makes it easier for the followers to access all your content and offers.
Conclusion
In today’s digital world, the number of social media users has increased which in turn made businesses and brands focus more on social media marketing to attract their customers.
Hence it’s crucial to be updated on the most efficient tools. The ten tools mentioned above offer a wide range of features that provide services to various aspects of digital marketing, starting from content creation, and social media management to analytics and customer engagement. By using these tools, you can enhance your productivity, streamline your workflows, and last but not least bring better results for your business.
This blog is written by Punitha .